Job Description
Job Title
Copywriter
Job Description
For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.
The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.
The Copywriter conceptualizes and executes marketing materials and promotional copy for all marketing channels, including print, web, email, digital, video, and social media. The ideal candidate is self-motivated and can work effectively both independently and as part of a team.
Key Responsibilities
Writes and edits a broad range of strategic and engaging copy, including emails, print and digital ads, brochures, web content, posters, sales tools, video scripts, articles and event materials
Collaborates with art directors, designers, and other writers to develop creative concepts that meet marketing objectives and brand requirements
Studies products and services to understand key selling features that promote the brand
Manages work and communicates about project status in team meetings and project management software
Participates and contributes to brainstorming sessions
Interacts with stakeholders to discuss their needs and objectives, and helps solve creative challenges
Presents concepts to internal team in an engaging and effective way
Utilizes a library of reference materials to ensure accuracy of all claims
Organizes workload and exercises efficient time management to meet multiple deadlines on time
Minimum Qualifications
Bachelor’s Degree with a focus in Journalism, Marketing, or Communications
3+ years of experience
Ability to execute for all media platforms
Excellent written communication, editing and proofreading skills
Conceptual thinker with a diverse writing and creative style
Demonstrates a solid understanding of branding and product marketing
Strong organizational skills
Commanding presentations skills
Flexible, adaptable, resourceful and proactive, with an ability to meet deadlines with changing priorities
Preferred Qualifications
Familiarity with Asana project management system a plus
Beyond base salary, our comprehensive total rewards package includes:
- Remote work
provides a flexible work/life balance
- Comprehensive Retirement Package
automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
- Our Gift of Knowledge Program
provides tuition assistance and substantial discounts for our employees and close family members
- Comprehensive health benefits
new hire eligibility starts on day 1 of employment
- Generous Paid Time Off
includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
We are committed to providing a supportive and rewarding work environment where every employee can thrive. You can learn more about our full benefits package and total rewards philosophy
here.
At Kaplan, we believe in attracting, rewarding, and retaining exceptional talent. Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards.
For full-time positions, Kaplan has three salary grades. This position is
Salary Grade A : $31,200 to $78,647. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data. We are an equal opportunity employer and comply with all applicable federal and state wage laws.
#LI-Remote
Location
Remote/Nationwide, USA
Additional Locations
Employee Type
Employee
Job Functional Area
Marketing
Business Unit
00091 Kaplan Higher ED
Diversity & Inclusion Statement :
Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.
Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.
Kaplan is a drug-free workplace and complies with applicable laws.
Job Tags
Full time, Local area, Remote work, Flexible hours